As a renowned luxury fashion and accessories company that recently celebrated its centennial, an Art Deco update to its Beverly Hills flagship was unquestionably ripe for Salvatore Ferragamo. Returning to its roots, Ferragamo has moved into its original Rodeo Drive location with a shiny new look that recalls the brand’s Old Hollywood heritage. The 10,000-square-foot store is divided into smaller spaces for a more intimate experience, giving products such as shoes, handbags, and men’s and women’s ready-to-wear collections each a dedicated room of their own.
Replacing the boutique’s minimalist aesthetic with a distinctly Art Deco look, Studio Sofield selected lavish materials such as silver travertine, rose marble, and satin aluminum. Subtle references to some of Ferragamo’s most coveted designs abound including cork side tables which evoke the cork wedge and glass-rod floor lamps recall the brand’s signature Invisible Sandal.
In honor of its continued legacy of star-studded clientele, the location now features rooms that can be quickly converted into private dressing areas for VIPs. For those of us who don’t yet qualify for celebrity perks, Ferragamo has unveiled a black and gold Art Deco-inspired envelope bag and suede calfskin heels available exclusively at the Rodeo Drive store (see below). Santa, are you listening?